CVS sent me a bag of products from their new Just the Basics products line. The pack included soaps, laundry detergent, paper towels and more! I am currently using the shampoo and I really like it. CVS sent a price list and their prices on the products are great! Just the Basics is their “store brand” version of CVS products. I concluded that if I am lacking a coupon for an item while shopping at CVS, I can purchase a Just the Basics product for a price that is comparable to using a coupon for a name brand item!